Wednesday, 6 May 2015
Tuesday, 24 March 2015
Applying Audience Theory
12 Years A Slave
I feel like the audience for 12 Years A Slave would be an active audience. They would create their own meanings for situation which happen in the film, such as myself, when I saw Epps have a child, which I thought he had conceived with Patsey, which challenged me to think deeper into the meaning of the film, even though it wasn't right. I would also argue that the audience are Interactive.
So says, ".... i felt like it was so much more than film, and it was beyond anything I've ever seen... there's just so many scenes that really wreck you to the core, and I cant emphasise this enough". I feel like this shows the Interactive audience as So and many other YouTubers and Vloggers have made reviews because the film has really struck a raw nerve with them and they wanted to show the world their views and have discussions with other people about it.
Hypodermic Needle:
The message from this film is that Slavery across America in that time period was deemed the norm, and that everyone watching the film accepted that. There is no room for interpretation due to the fact that the brutal aspects of what actually happened to slavery were so strongly shown in different scenes of the film. Whipping, hanging and brutal beating were part of daily life to slaves under slave master's holds. This film is from a black persons perspective, so it portrays the white men as cruel and evil, whereas if related to Nazi Germany, Hitler portrayed Jews as cruel and evil.
Uses & Gratifications:
Entertainment/Diversion: I feel like there is no entertainment driven from the film, as it is emotionally heart wrenching and heartbreaking. But the film does allow diversion from reality, and it puts the audience in someone else's shoes.
Information/Surveillance: This film is very educational, as it shows a real life story of struggles into American slavery and how real people coped with the harsh troubles, as it is based on a true story/book. It shows the audience how slavery really was back in the day.
Social Relationships: The film could be a part of social relationships, and the audience can discuss it with their friends if they decide to watch it together. It could form a topic of controversial conversation.
Personal Identity: The film could help African Americans discover in depth what happened to their ancestors, and where they came from, which overall makes up them as a person.
Cultural Commonality:
Director Steve McQueen is of Grenadian descent, meaning his family ancestors were likely to be involved in a part of the slave trade back in the day. By being Black & British, this means that he is in a minority group, so he could possibly be of third/fourth descent of someone who was a slave. The target audience will be more likely to be able to relate with Steve, as he may have had same experiences of being a minority in a White dominated society and culture, as slaves were. In America, Black people are still deemed as what they were over 150+ years ago, this can be seen in the Ferguson Riots.
Hall's Preferred Reading:
I think that 12 Years A Slave has a Preferred Reading, as much of the audience would sympathise with Solomon Northup. The film is an accurate perception of what happened in this time period with slavery, and the fact that the representation of Black people has only slightly evolved in the last 150+ years. I feel like some white people watching 12 years a slave would have a very oppositional reading, such as extreme Christians and Far-Right groups, as they would say their perception of the film is viewing and branding all white people are racist. This could be counter-argued by William Ford's fondness of Solomon Northup.
Guardians Of The Galaxy
I feel like the audience for Guardians Of The Galaxy could be a passive audience, as they are introduced to Peter Quill straight away, and by doing this it accepts that he is the main character, and will be the 'good guy'. There is no reason in the film for the audience to differ the views which Disney create, as the audience will go out and buy the merchandise, such as T-shirts and figures. The audience aren't really the type to make in depth You Tube analysis reviews of the film.
Hypodermic Needle:
The audience will not challenge Disney's Marvel expectations, which are already created and expected when you go and see a Marvel film, like: ''All alien species will be all nice to you and then fight against you after they've been nice for long enough''. The audience already know what's expected, as space wars are never simple.
Uses & Gratifications:
Entertainment/Division: Because Guardians is set in a fantasy world, this allows the audience to escape and discover a whole new world which is known to them. It is a film which needs the audiences full attention, as bits are a bit hard to understand, so escaping and forgetting about life is very important in the few hours spent watching the film.
Information/Surveillance: The film does not really educate the audience, only in the fact if the world was to ever come under some sort of alien abduction an humans are forced to live on a different planet, how to successfully win a space battle, and what type of aliens not to trust.
Social Relationships: This film is something the audience can discuss with their friends, as a lot of action happens, the TA are bound to have a favourite part of the film/character in the film that they'd like to discuss with other people who have seen the film. This allows topic of conversation not to run dry, as the film is jam-packed with different events and parallel stories.
Personal Identity: I think the only real identifiable situation in this film is Peter Quill's mother dying from cancer at the very beginning of the film, and him listening to the same mix tape over and over. This can easily relate to a young audience, as lots of mothers/family die from cancer, and music is a massive help when getting through and overcoming a death of a family member.
Cultural Commonality:
Director, James Gunn is from St. Louis, Missouri, and Peter Quill is from Colorado, this means the film appeals to a mainly American audience. He is an avid comic book reader, which could help the audience to relate to him, as he directed a film based on a Marvel comic. His interest in music meant that the film had revolved around the mix tape.
Hall's Preferred Readings:
Hall's preferred reading for this film is preferred, as the Disney audience is an audience who do not question Peter Quill's representation, as the film is fantasy and set in space, they have no one to compare suggested characters to.
Hypodermic Needle:
The message from this film is that Slavery across America in that time period was deemed the norm, and that everyone watching the film accepted that. There is no room for interpretation due to the fact that the brutal aspects of what actually happened to slavery were so strongly shown in different scenes of the film. Whipping, hanging and brutal beating were part of daily life to slaves under slave master's holds. This film is from a black persons perspective, so it portrays the white men as cruel and evil, whereas if related to Nazi Germany, Hitler portrayed Jews as cruel and evil.
Uses & Gratifications:
Entertainment/Diversion: I feel like there is no entertainment driven from the film, as it is emotionally heart wrenching and heartbreaking. But the film does allow diversion from reality, and it puts the audience in someone else's shoes.
Information/Surveillance: This film is very educational, as it shows a real life story of struggles into American slavery and how real people coped with the harsh troubles, as it is based on a true story/book. It shows the audience how slavery really was back in the day.
Social Relationships: The film could be a part of social relationships, and the audience can discuss it with their friends if they decide to watch it together. It could form a topic of controversial conversation.
Personal Identity: The film could help African Americans discover in depth what happened to their ancestors, and where they came from, which overall makes up them as a person.
Cultural Commonality:
Director Steve McQueen is of Grenadian descent, meaning his family ancestors were likely to be involved in a part of the slave trade back in the day. By being Black & British, this means that he is in a minority group, so he could possibly be of third/fourth descent of someone who was a slave. The target audience will be more likely to be able to relate with Steve, as he may have had same experiences of being a minority in a White dominated society and culture, as slaves were. In America, Black people are still deemed as what they were over 150+ years ago, this can be seen in the Ferguson Riots.Hall's Preferred Reading:
I think that 12 Years A Slave has a Preferred Reading, as much of the audience would sympathise with Solomon Northup. The film is an accurate perception of what happened in this time period with slavery, and the fact that the representation of Black people has only slightly evolved in the last 150+ years. I feel like some white people watching 12 years a slave would have a very oppositional reading, such as extreme Christians and Far-Right groups, as they would say their perception of the film is viewing and branding all white people are racist. This could be counter-argued by William Ford's fondness of Solomon Northup.
Hypodermic Needle:
The audience will not challenge Disney's Marvel expectations, which are already created and expected when you go and see a Marvel film, like: ''All alien species will be all nice to you and then fight against you after they've been nice for long enough''. The audience already know what's expected, as space wars are never simple.
Uses & Gratifications:
Entertainment/Division: Because Guardians is set in a fantasy world, this allows the audience to escape and discover a whole new world which is known to them. It is a film which needs the audiences full attention, as bits are a bit hard to understand, so escaping and forgetting about life is very important in the few hours spent watching the film.
Information/Surveillance: The film does not really educate the audience, only in the fact if the world was to ever come under some sort of alien abduction an humans are forced to live on a different planet, how to successfully win a space battle, and what type of aliens not to trust.
Social Relationships: This film is something the audience can discuss with their friends, as a lot of action happens, the TA are bound to have a favourite part of the film/character in the film that they'd like to discuss with other people who have seen the film. This allows topic of conversation not to run dry, as the film is jam-packed with different events and parallel stories.
Personal Identity: I think the only real identifiable situation in this film is Peter Quill's mother dying from cancer at the very beginning of the film, and him listening to the same mix tape over and over. This can easily relate to a young audience, as lots of mothers/family die from cancer, and music is a massive help when getting through and overcoming a death of a family member.
Cultural Commonality:
Director, James Gunn is from St. Louis, Missouri, and Peter Quill is from Colorado, this means the film appeals to a mainly American audience. He is an avid comic book reader, which could help the audience to relate to him, as he directed a film based on a Marvel comic. His interest in music meant that the film had revolved around the mix tape.
Hall's Preferred Readings:
Hall's preferred reading for this film is preferred, as the Disney audience is an audience who do not question Peter Quill's representation, as the film is fantasy and set in space, they have no one to compare suggested characters to.
Sunday, 15 March 2015
Sunday, 8 March 2015
12 Years A Slave & Guardians Of The Galaxy
Film 4 - 12 Years A Slave
12 Years a Slave is set in 1841, where Solomon Northup, a free black man, lives with his wife and children playing violin for a living. Solomon is given the chance to play violin in a circus, but is conned by two men and sold into the New Orleans slave trade. He is then under different holds by several different masters, being tortured and physically and mentally abused. Solomon fights back against his injustice on occasion, which he receives brutal beatings for, but then realises that the only way he will be able to get out of the system is to obey all orders and conform to the commandments set by his masters. Solomon, known as 'Platt' to his masters confides in a Canadian man, Bass, who helps Solomon get back up to New York to his family again.
Age- 18 - 50. I feel like this is a suitable age range because the film explores in-depth very cruel, brutal, upsetting adult themes including beating and rape, which i feel the audience i have suggested would be mature enough to understand.
Gender - Male and Female. The film explores both genders in depth of these slaves, they show the representation of both genders of slaves were treated and how both genders of slave masters and their spouses treated the slaves.
Interests - American History, Abolishment of Slavery, Films based on real stories. To really understand this film, the audience would have to have a fairly decent idea and grasp of the history to what happened in this era to black people. The film is based on a true story, so if the audience like to know about the brutal reality of lives and the hardship people had to go through, this is a film for them.
Location- USA. All of the characters in this film are American, so the phrases and dialect they use is found in Louisiana, so being an American could possibly help with dialect. Also, in this film it was made to educate, so educating Americans about their history is a good decision to make.
Ethnicity - African American, White American. There are no other cultures in this film, so the audience could possibly identify with some of the situations their ancestors went though, which still happen in America today.
Disney- Guardians Of The Galaxy
In 1988 Peter Quill sees his mother die in hospital of cancer. He then gets abducted in a spaceship by ravagers, who take him to live on the planet Morag. Quill, now renamed Star-Lord is on a quest to find the orb, which he succeeds in doing, as the orb is very powerful and can destroy planets. Peter then tries to sell the orb, but the person he tries to sell it to, doesn't want it. Gamora, tries to intercept the orb and Rocket and Groot follow. They all end up in prison and form a pact to save the world, becoming guardians of the galaxy.
Age- 13-25. The film has a difficult storyline to follow so i think anybody younger than 13 would not be able to follow as clearly. Also, my upper age range is about the age i think would still appreciate the film and its quirky nature.
Gender- Male. I feel like this film is more male orientated due to the fact they like space and sci-fi a lot more than females. The film has more male characters in it, even though it does explore a strong female; Peter's mum who dies of cancer.
Interests- Sci-Fi, Marvel comics, Intergalactic fiction. It is made by marvel, so an interest in space and galaxies would really help a person to be able to watch this film, meaning that they could follow leads and stories more clearly and understand more. The planets and people in this film have weird, non-human names so interests in the supernatural, inhuman beings would help.
Location - Worldwide. There is no location on human earth used in this film, only in space, which opens up the audience to lots of different races of people.
Ethnicity - All. The beings in this film are all different sorts of alien and hypothetical objects, so there is no main ethnicity explored. This means that there will be no personal identity created through characters, but individual members of the audience will gratify with a separate character.
12 Years a Slave is set in 1841, where Solomon Northup, a free black man, lives with his wife and children playing violin for a living. Solomon is given the chance to play violin in a circus, but is conned by two men and sold into the New Orleans slave trade. He is then under different holds by several different masters, being tortured and physically and mentally abused. Solomon fights back against his injustice on occasion, which he receives brutal beatings for, but then realises that the only way he will be able to get out of the system is to obey all orders and conform to the commandments set by his masters. Solomon, known as 'Platt' to his masters confides in a Canadian man, Bass, who helps Solomon get back up to New York to his family again.
Age- 18 - 50. I feel like this is a suitable age range because the film explores in-depth very cruel, brutal, upsetting adult themes including beating and rape, which i feel the audience i have suggested would be mature enough to understand.
Gender - Male and Female. The film explores both genders in depth of these slaves, they show the representation of both genders of slaves were treated and how both genders of slave masters and their spouses treated the slaves.
Interests - American History, Abolishment of Slavery, Films based on real stories. To really understand this film, the audience would have to have a fairly decent idea and grasp of the history to what happened in this era to black people. The film is based on a true story, so if the audience like to know about the brutal reality of lives and the hardship people had to go through, this is a film for them.
Location- USA. All of the characters in this film are American, so the phrases and dialect they use is found in Louisiana, so being an American could possibly help with dialect. Also, in this film it was made to educate, so educating Americans about their history is a good decision to make.
Ethnicity - African American, White American. There are no other cultures in this film, so the audience could possibly identify with some of the situations their ancestors went though, which still happen in America today.
Disney- Guardians Of The Galaxy
In 1988 Peter Quill sees his mother die in hospital of cancer. He then gets abducted in a spaceship by ravagers, who take him to live on the planet Morag. Quill, now renamed Star-Lord is on a quest to find the orb, which he succeeds in doing, as the orb is very powerful and can destroy planets. Peter then tries to sell the orb, but the person he tries to sell it to, doesn't want it. Gamora, tries to intercept the orb and Rocket and Groot follow. They all end up in prison and form a pact to save the world, becoming guardians of the galaxy.
Age- 13-25. The film has a difficult storyline to follow so i think anybody younger than 13 would not be able to follow as clearly. Also, my upper age range is about the age i think would still appreciate the film and its quirky nature.
Gender- Male. I feel like this film is more male orientated due to the fact they like space and sci-fi a lot more than females. The film has more male characters in it, even though it does explore a strong female; Peter's mum who dies of cancer.
Interests- Sci-Fi, Marvel comics, Intergalactic fiction. It is made by marvel, so an interest in space and galaxies would really help a person to be able to watch this film, meaning that they could follow leads and stories more clearly and understand more. The planets and people in this film have weird, non-human names so interests in the supernatural, inhuman beings would help.
Location - Worldwide. There is no location on human earth used in this film, only in space, which opens up the audience to lots of different races of people.
Ethnicity - All. The beings in this film are all different sorts of alien and hypothetical objects, so there is no main ethnicity explored. This means that there will be no personal identity created through characters, but individual members of the audience will gratify with a separate character.
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